Why You Should Advertise Your Business Online

You an entrepreneur? with businesses that are not too large. Almost every small business can benefit from online advertising because there are so many advantages for this type of advertising. It is extremely affordable to market your online business. You have the ability to reach large target audiences and the ability to tailor marketing to your target audience. You have the ability to reach customers who may be in the whole world. We will explore the advantages of online advertising and how you can learn more about this method useful.
Cheap prices of Internet Marketing
Many business owners are turning to the Internet for advertising simply because it is affordable. Especially when you consider how many potential customers can access the small business owners with online marketing campaigns.
Reaching Target A Large Audience
When you take your advertising to the Internet you drastically increase your potential target audience because you now have the ability to reach your target audience members everywhere there is internet.

Reaching out to customers around the worldRegardless of where you live and do business, you have the ability to connect with people who have an interest in selling your product or service that you provide no matter where they are. This makes it achievable for you to do business with customers around the world.
Internet is available 24 hours a day
Small business owners who have an online presence is much more convenient for their customers because they do not like the store, the website never closes. This policy gives prospective customers the ability to see the products and services and make purchases at every hour of every day.
ust as there is no weight loss drug or magical ways to earn income from home without much effort, there is no easy answer to ensure the success of Internet marketing. Nonetheless, Internet advertising is not too difficult, and many small business owners can enjoy at least some degree of success with Internet advertising only limited knowledge about the industry. A number of small business owners can have a lot of trouble trying to operate their businesses and manage their Internet marketing strategies. Outsourcing this work eases the burden on small business manager and will likely produce more favorable results.
If you are a small business owner who does not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. If your competitors are currently marketing on the internet, you may find them a steady profit. Before too many of your prospects into loyal customers from the competition's time to start figuring out how you can advertise your business on the internet and join the competition.
 There are various options to learn about Internet advertising. This option may consist of online research, reading published books and studying successful online marketing campaign.
Researching Internet advertising on the world wide web can be very useful and can provide small business owners with lots of advice and other information. However, it can also provide business owners with a lot of misinformation, so be careful to receive information only as accurate, you may want to prove the information before applying online advertising strategy.
Books published about Internet marketing offers a lot of useful information. When choosing a book to be used as research material it is important to find a book that gets independent review and these reviews are positive. It is also important to look for books published lately. This is important because the online advertising business is developing continuously and a book published only a few years ago may be out-of-date and may lack information about some up-to-the-minute industry developments. The appeal of using published books to learn about Internet marketing is you can keep books on hand for easy reference.
Learning successful online advertising campaigns provide you with insight into the competition and what online marketing tools they use. If your small business offers products and services in a particular niche consider entering a term that applies in the common search engines and studying the site of some of the highest ranking businesses. It can provide you with an agreement that significant insight into what small business owners make that can contribute to their success. Examining everything from their web site design for search engine optimization strategies and even their content on their web sites can help you to uncover why they develop. You should also consider how they promote their web sites which may possibly include banner ads, affiliate marketing programs or other types of promotions. Equipped with this information you can take the opportunity to practice your own online marketing strategy.

HOW TO CREATE A MANAGED TRAVEL PROGRAMME

In this month's Executive Secretary (the essential training resource for senior and aspiring administrative professionals) we contributed a feature on how to create a managed travel programme. 

Below is a taster. To subscribe to the magazine and read the full article, please visit the website www.executivesecretary.com. 

"Many buyers of business travel fall into it by accident and, recently, this has included an increasing number of executive secretaries who have found themselves suddenly responsible for this complex purchasing function. If you are one of many new to buying business travel and don’t quite know where to start, this guide will explain what a business travel programme should look like and how to shape one from scratch, highlighting the essentials of travel buying as well as common pitfalls.

A managed travel programme is when a business takes a strategic approach to managing travel, as it would with any other controllable expense, and this benefits you with cost savings, transparency, compliance, process improvements and traveller safety and security.

The five phases

Buying and managing travel can be broken down into five key phases:

1.      Discovery

2.      Engagement

3.      Purchasing

4.      Implementation

5.      Monitoring

PHASE 1: DISCOVERY

The discovery phase involves a full review of your current solution to identify what is in place, what works well, and where improvements can be made. It should focus on identifying spend/volume, incumbent suppliers, contractual commitments and stakeholders. A key output should be a benefits analysis, which should be used to obtain executive buy-in.There are seven steps to work through.

PHASE 2: ENGAGEMENT

It’s time to engage with the necessary functions and people within your business that are involved/interested in, or have responsibility for, travel. Doing this early on makes it easier to achieve their buy in. Including stakeholders in a working party, which has a hand in making decisions, will help cross functional implementation in Phase 4.

PHASE 3: PURCHASING – THE RFP PROCESS

This is when you identify potential suppliers, share your requirements and determine the costs you will pay and the service you will receive.

PHASE 3: PURCHASING - COMMODITIES

It is important to maximise savings opportunities and this can be achieved by purchasing commodity type elements, e.g., negotiated discounts on core routes within your air programme, or a group/chain discount within your hotel programme. Also consider loyalty programmes, which can add value for your travellers, such as room and flight upgrades, free Wi-Fi and lounge access.

PHASE 4: IMPLEMENTATION

Once you have identified the best suppliers to book and manage your travel, or the best commodity providers, you need to launch this to the business. Your implementation plan must be formed using the skills and resources of the supplier’s implementation manager, you and your stakeholders. Realistic timelines for implementation need to be set with your suppliers and agreed with your internal stakeholders.

Supplier visibility is also very important. This can be readily achieved by holding on site supplier road shows or by taking key bookers to the supplier’s offices. The insight gained and relationship building this achieves is invaluable.

PHASE 5: MONITORING

And, finally, one your programme is in place, you need to monitor it."

This guide was written by the Institute of Travel & Meetings and edited by David Chapple for Executive Secretary. David is event director of the Business Travel Show and a director of the Institute of Travel & Meetings (ITM). The Business Travel Show runs 7-8 February 2012 at Earls Court in London. More than 5,000 visitors (10% of which attend from outside the UK) can meet 200+ business travel suppliers and travel management companies, and enjoy a high quality, free to attend conference track designed specifically for PAs and executive secretaries.

The ITM is a not for profit organisation that supports the travel industry. It offers valuable support to buyers of travel and meetings and is currently offering free membership.

www.businesstravelshow.com

www.itm.org.uk

All Hail the Serviced Apartment Revolution

An accommodation revolution has been taking place across London for thousands of business and leisure travellers. Gone are the days when traditional hotels reigned supreme, to make way for a powerful new adversary within the corporate accommodation market. Serviced apartments provide business travellers with the opportunity to relax at leisure, prepare for meetings, and feel at home whilst staying in one of the world’s busiest cities. It is this feeling of freedom that has been fundamental to the success of the serviced apartment industry.

London has experienced the biggest change in recent years thanks to the swift growth of the serviced apartment sector. From an initially slow start London is now the dominant European leader in terms of both volume and revenue. The UK accounted for 11.3% of the total revenue produced within this sector by all 27 EU countries in 2009. This figure comes as no surprise when you realise that the combined serviced apartment stock within London pre Olympics is estimated at one hundred thousand units. Even with this high figure average occupancy growth has increased year on year by 6% since 2008 demonstrating increasing demand from both leisure and business travellers.

A number of London’s leading providers, including us - Think Apartments, have also further adapted the serviced apartment model into apart-hotels. Apart–hotels feature additional services such as professional 24 hour reception, lounge/ coffee area, additional housekeeping and, as being trialled at the Thinks Earls Court, an innovative blue key concierge service. By running an apart- hotel model providers are breaching the services gap between hotels and apartments and encouraging new thinking and new business from the market.

The Olympics will be a trying time for all accommodation providers within central London. The city will be absorbing one million extra visitors during the three weeks of the games. This will be an exceptional opportunity to demonstrate the attributes that are growing the serviced apartment industry and engaging travellers and agents alike.

Posted by James Sykes-Hagen, Business Development Manager, Think Apartments.

Think Apartments is exhibiting at the Business Travel Show, 7-8 February 2012. To register for a buyer pass, please visit www.businesstravelshow.com

IT’S ALL ABOUT THE LONG GAME

This is my fourth week as Hosted Buyer Manager for the Business Travel Show. The show’s new hosted buyer programme was only announced recently and already we’re getting our teeth stuck in and working hard behind the scenes to bring it all together.

Our target is to host 1,200 buyers from all over Europe to the show in February; a massive increase on the numbers we looked after in 2011. The programme will create an additional 6,000 pre-arranged meetings between buyers and exhibitors. The Business Travel Show is the biggest corporate travel event in Europe, which means our hosted buyer programme will introduce big budget buyers to the most comprehensive range of suppliers under one roof, and introduce our suppliers to a whole raft of buyers who are visiting the show for the first time.

It’s a massive investment in the show; not only for 2012 but more importantly for the long term and this long term view is what makes it so exciting to work on. With a project of this magnitude, no one’s saying it won’t be a challenge, but I’ll be bringing all my experience from working on the programme at EIBTM for Reed to the table, so I’m ready to take it head on.

Hosted buyers accepted on the programme will receive complimentary travel and accommodation during the show, networking opportunities, access to the best quality free-to-attend conference in the market place, with a choice of workshops, master classes and seminars and, importantly, the opportunity to use the hosted buyer diary to book pre-arranged meetings with exhibitors of their choice. These pre-arranged meetings increase the return on investment for the buyers but also for the exhibitors, who will know in advance of the show that they have a diary of meetings with great quality buyers.

The online diary facility will allow buyers to easily view their itineraries for the Business Travel Show, including their pre-booked meetings and also their travel arrangements, networking and social functions and all the education and conference sessions they’re planning to attend.

The Business Travel Show is on 7^th and 8^th February in Earls Court, London. If you’re exhibiting at the Business Travel Show then expect to hear from me any day now. If you’re reading this and you’d like to apply for the Hosted Buyer Programme, I’d be delighted to answer any questions or queries you might have. Simply drop me an email at graham.angus@centaur.co.uk. 

Posted by Graham Angus, Hosted Buyer Manager of the Business Travel Show 

1,200 HOSTED BUYERS TO ATTEND BT 2012

Forgive the gratuitous self-plugging, but today is a very exciting day for the Business Travel Show team. We announced that, for the 2012 show next February, we will be hosting the world’s largest fully hosted buyer programme for the corporate travel market.

1,200 of Europe’s highest quality corporate travel buyers will visit the show in 2012. All of them with annual budgets in excess of £3m and many of them first time visitors. With the prospect of these buyers committing to at least 6,000 pre-booked meetings, this news is even more exciting for our 180 exhibitors. 

Over the last two or three years, we have invested time and money into refining the Business Travel Show to make sure that only the highest quality audience attends and that our exhibitors enjoy an increasing ROI each year. Two years ago we launched the Executive Buyer Programme and it was a big success, attracting over 500 buyers. This year, the launch of the Hosted Buyer Programme will build significantly on this success.

In return for committing to – and attending – pre-booked meetings on each of the show’s two days, the Business Travel Show will provide the 1,200 strictly pre-qualified buyers with:

•             Free flights and accommodation
•             Fast track entry
•             Access to the First Class Lounge with complimentary refreshments and               lunch
•             Support from the Hosted Buyer Team before, during and after the show
•             Specialist, cutting edge technology, which allows buyers to book                           meetings with exhibitors that are best matched to their needs and                       create a personalised diary

Buyers who choose to extend their trip and land in town early will also be invited to the prestigious European Travel Buyer Awards, which take place on Monday 6 February.

Centaur Travel Group, which organises the Business Travel Show, has invested heavily in the corporate travel market for the last 17 years, and the introduction of the Hosted Buyer Programme just shows how committed we are to both the market and to the show in the long term. We plan to be around for at least another 17 years to come, and we plan to make sure the Business Travel Show remains the leading event in this market in Europe.

The Business Travel Show takes place on 7-8 February at Earls Court in London. Visitor registration is open now at www.businesstravelshow.com

Posted by event director David Chapple.

THE SMART MONEY IS ON SMART PHONES: BUYERS NEED TO GET A GRIP ON APPS

Last week’s eighth Ofcom Communications Market Report revealed that 27 per cent of all adults now own a smart phone. 59 per cent of these were bought in the last year. Oh, and we’re addicted to them. In fact, 37 per cent of adult smart phone owners have admitted as much.

In the business travel market, smart phones are beyond useful. TMCs use them to deliver information to travellers (itineraries, for example) as well as pulling data back (travellers can use phones to scan in expense receipts).

However, the smart phone epidemic has also seen an increasing number of business travellers use apps as though they were leisure travellers (which they’re not). And it’s this use of apps ‘out of policy’ that’s now a major cause for concern among corporate travel managers who are being warned that, unless they take back control, their policies are under threat of being compromised. 

My belief is that travel managers shouldn’t ‘ban’ travellers from using smart phones. Instead, they should find technology solutions with similar (or better) mobile applications attached that will keep travellers happy AND compliant. It’s essential that, when choosing these applications, managers opt for a platform-inclusive solution that’s also content rich, stable and fit for purpose.

Travel managers also need to embrace mobile communications as a tool to manage policy compliance in the same way they have harnessed self booking tools, pre-trip authorisation. Reports have indicated that use of mobile strategies can reduce the number of calls made to TMCs, in some cases by as much as 40 per cent, so making a considerable saving for organisations.

Technology has always been a key issue within the business travel industry and a focus for the travel shows at Centaur Travel Group. For 2012, we’re going one step further and launching a Technology Zone at our London and Dusseldorf shows. The zone is being introduced as a platform for technology providers who appeal to both travel and technology buyers, and will be a fantastic place for buyers to discover suppliers with smart phone applications, receive hands on demos, attend education sessions and network with new contacts. The smart money, in my opinion, is on the smart phone. 

Posted by David Chapple, event director, Centaur Travel Group. 

An eye to an eye: why face to face meetings will always have a place in business

I’m a social media convert. I confess. Twitter, Facebook, LinkedIn – you name it, I’m on it. Technology has done an amazing job in transforming the way we communicate; from the introduction of the 135-year-old telephone, to the fax machine, email, texting and, of course, social media. There’s no question technology makes our business lives easier, but is it helping us to do more business?

Well. The ‘simple’ answer is no. But let me try and explain why. There’s been loads of research into face to face versus e-communication over the years. Some companies claim that business meetings are a waste of time – ‘an inefficient use of resources with low ROI’ – and, as such, have switched to the likes of telepresencing and video conferencing, even to plain old email.

Indeed, during the recession, businesses were forced more than ever to consider these relatively low-cost business travel alternatives. And this is fine, for internal meetings, or for external meetings where an established business relationship and level of trust already exists.

But where e-communication isn’t so successful is where business introductions need to take place, deals signed, partnerships forged, parties persuaded, negotiations made and decisions agreed. And this is why e-communication will never replace the need for face to face meetings.  

Face to face meetings allow us to develop transparency and trust in ways that are not always possible with e-communications, and also much more quickly. They allow us to engage in and observe verbal and non-verbal behaviour and to spot and react to the nuances associated with hand gestures, the voice and facial expressions that simply cannot be captured in email. It allows you to understand intuitively the dynamics between group members. Face to face meetings also occur in ‘real time’ as opposed to non-synchronised time. They are not subject to delay or technological problems. And finally, they allow for human contact and they permit humour. We are social creatures, after all, and the importance of these last points cannot be underestimated.

All of this explains why the business travel market is on the up once more, despite an increase in use of travel alternatives during the recession. And also why trade shows like the Business Travel & Meetings Show are still an integral part of an organisation’s new business development and marketing strategies. The last two points in my previous paragraph reflect this particularly well, and perhaps also explain why visitors to the show consistently demand ‘good networking’!

At the end of the day, social media is fantastic at opening doors and at keeping long-term, healthy relationships trotting along. But if you want to do business, you need to be sociable as well as social, and that means face to face meetings where you can see the whites of each others’ eyes and share a firm handshake.

Posted by David Chapple, event director, Business Travel & Meetings Show